A full brand reimagining bringing Froot Loops back to its roots.
A full brand reimagining bringing Froot Loops back to its roots.
Deliverables
prototype
The Pivot
This project started with a simple prompt: choose a cereal brand. I picked Froot Loops almost on a whim, and began designing. My initial inspiration came from modern, pop-art styles.
But, as I dug into the brand's history, something clicked. The current version of Froot Loops is bold and loud. But the version that actually lives in people's memories? That's the retro, nostalgic, sentimental one. The one with the softer colors and the hand-drawn charm.
So I threw out my original direction and started over.
This project started with a simple prompt: choose a cereal brand. I picked Froot Loops almost on a whim, and began designing. My initial inspiration came from modern, pop-art styles.
But, as I dug into the brand's history, something clicked. The current version of Froot Loops is bold and loud. But the version that actually lives in people's memories? That's the retro, nostalgic, sentimental one. The one with the softer colors and the hand-drawn charm.
So I threw out my original direction and started over.
Initial
Final
Every Choice was Intentional
Every Choice, Intentional
Muted Color Palette: Warm tans, sage greens, and soft terracottas instead of neon. It feels nostalgic without feeling dusty.
Muted Color Palette: Warm tans, sage greens, and soft terracottas instead of neon. It feels nostalgic without feeling dusty.
Bold Cursive Typography: Playful, hand-drawn-style headlines that mirror classic cereal box lettering from the brand's early days.
Bold Cursive Typography: Playful, hand-drawn-style headlines that mirror classic cereal box lettering from the brand's early days.
Layered Textures: Custom patterns and textured backgrounds that add depth and warmth without overwhelming the layout.
Layered Textures: Custom patterns and textured backgrounds that add depth and warmth without overwhelming the layout.
Vintage Toucan Sam: An older version of the mascot that ties the redesign back to the brand's roots. Softer, friendlier, more nostalgic.
Vintage Toucan Sam: An older version of the mascot that ties the redesign back to the brand's roots. Softer, friendlier, more nostalgic.
"You absolutely nailed this project. You have a great talent. I look forward to watching your skills grow."
"You absolutely nailed this project. You have a great talent. I look forward to watching your skills grow."
Professor Feedback
concept to prototype
Concept to Prototype
Every element, from the custom banner graphics to the recipe card layouts, was designed and built from scratch. No templates. No stock layouts. Just a retro vision, executed.
Every element, from the custom banner graphics to the recipe card layouts, was designed and built from scratch. No templates. No stock layouts. Just a retro vision, executed.
trust your instincts
Trust Your Instincts
Froot Loops was a project where I learned to trust a creative instinct, commit to a vision, and build something that feels genuinely cohesive. That's the kind of thinking I carry into everything I design. Throwing out my original concept felt dautning. But following my instincts toward the retro direction led to a design that actually felt true to the brand's emotional core.
Cohesion is everything. Three pages, dozens of custom assets, one visual language. The challenge wasn't making each page look good individually. It was making them feel like they belonged together.
Froot Loops was a project where I learned to trust a creative instinct, commit to a vision, and build something that feels genuinely cohesive. That's the kind of thinking I carry into everything I design. Throwing out my original concept felt dautning. But following my instincts toward the retro direction led to a design that actually felt true to the brand's emotional core.
Cohesion is everything. Three pages, dozens of custom assets, one visual language. The challenge wasn't making each page look good individually. It was making them feel like they belonged together.