Of the north
Of the north
Brand Identity Refresh
Illustrator
Of the north is a social-first creative agency based on the north shore of oahu, building brands, websites, and media content for clients across Hawaii. Their client scope ranges from wellness centers to local food brands, to hospitality.
I work as a Creative Designer at Of The North (OTN). As a digital designer on this team, this particular project landed on my desk directly by the founder, Ellie, who asked me to lead OTN's brand refresh. taking the identity through its next iteration.
Of the north is a social-first creative agency based on the north shore of oahu, building brands, websites, and media content for clients across Hawaii. Their client scope ranges from wellness centers to local food brands, to hospitality.
I work as a Creative Designer at Of The North (OTN). As a digital designer on this team, this particular project landed on my desk directly by the founder, Ellie, who asked me to lead OTN's brand refresh. taking the identity through its next iteration.
The brief, in OTN's own words, kept pointing to a desire for color, personality, and a sense of humor. But also reading as credible enough to sit across the table from serious clients.
Feminine, but never at the expense of authority.
Playful, but never at the expense of being taken seriously.
The brief, in OTN's own words, kept pointing to a desire for color, personality, and a sense of humor. But also reading as credible enough to sit across the table from serious clients.
Feminine, but never at the expense of authority.
Playful, but never at the expense of being taken seriously.
