Makua
banana bread
Makua
banana bread
Creative Design, Social Media with Of The North
Illustrator
Photoshop
Premiere Pro
CapCut
After Effects
Canva
Makua Banana Bread has been baking on Ohau's North Shore for two generations. Over that time, it's been proven that banana bread carries memory. A loved one, a particular kitchen from childhood, or a nostalgic adventure.
Of The North's research on Makua revealed that their loyal customers expressed feelings of Hawaii and home just as much, if not more, than the ingredients, making banana bread both delicious and a true destination.
A delicious destination!
Makua Banana Bread has been baking on Ohau's North Shore for two generations. Over that time, it's been proven that banana bread carries memory. A loved one, a particular kitchen from childhood, or a nostalgic adventure.
Of The North's research on Makua revealed that their loyal customers expressed feelings of Hawaii and home just as much, if not more, than the ingredients, making banana bread both delicious and a true destination.
A delicious destination!
OPPORTUNITY
OPPORTUNITY
Make Makua part of the story people tell about their time in Hawaiʻi.
Make Makua part of the story people tell about their time in Hawaiʻi.
APPROACH
APPROACH
Bring the brand’s personality, local roots, and the experience of visiting the shack into the content, we gave people more to connect with than the product alone.
Bring the brand’s personality, local roots, and the experience of visiting the shack into the content, we gave people more to connect with than the product alone.
Digital assets, including photography and videography, were sourced from Of The North-directed photoshoots and existing brand content. My role was to conceptualize and edit these assets, bringing the Makua universe to life.
I leaned into the atmosphere of the shack, the drive, and the North Shore lifestyle. Making banana bread something you can stop for, share, and send to others.
Atmosphere was a priority. Sunlight, salt air, local waves. Always built to depict a good day over a generic ad.
Digital assets, including photography and videography, were sourced from Of The North-directed photoshoots and existing brand content. My role was to conceptualize and edit these assets, bringing the Makua universe to life.
I leaned into the atmosphere of the shack, the drive, and the North Shore lifestyle. Making banana bread something you can stop for, share, and send to others.
Atmosphere was a priority. Sunlight, salt air, local waves. Always built to depict a good day over a generic ad.
RESULT
RESULT
A brand that feels tied to the place it comes from, and worth remembering long after the trip is over.
A brand that feels tied to the place it comes from, and worth remembering long after the trip is over.
Average Metrics
Month 1
Month 2
Month 3
Net New Followers
478
733
640
Views
216K
443K
515K
Daily Reach
3599
5154
6087
Engagement Rate
4%
5.3%
5.7%
TOP PERFORMING CONTENT
TOP CONTENT
TIKTOK
TIKTOK
31,000 views
2,700 likes
96 comments
650 saves
607 shares
5,585 views
403 likes
13 comments
15 Reposts
68 shares
The banana bread latte started showing up everywhere on Oahu, on menus at cafes across the island, all of them inspired by the flavor makua has been making for years. Rather than compete with the trend, the idea was to claim it.
Each stop is build at its own short carousel for Instagram, so the tour unfolds one cafe at a time, one story at a time, across the island.
I designed dedicated animations for each stop. They include an illustrated map of Oahu, with the Makua van tracing its route to that episode's cafe.
Using b-roll footage obtained by the OTN team, I built these carousels to execute the BBL series. Using an existing Makua sticker graphic, I added the banana holding an iced latte, and built out the typogrpahy to create the BBL Tour logo variants.
The banana bread latte started showing up everywhere on Oahu, on menus at cafes across the island, all of them inspired by the flavor makua has been making for years. Rather than compete with the trend, the idea was to claim it.
Each stop is build at its own short carousel for Instagram, so the tour unfolds one cafe at a time, one story at a time, across the island.
I designed dedicated animations for each stop. They include an illustrated map of Oahu, with the Makua van tracing its route to that episode's cafe.
Using b-roll footage obtained by the OTN team, I built these carousels to execute the BBL series. Using an existing Makua sticker graphic, I added the banana holding an iced latte, and built out the typogrpahy to create the BBL Tour logo variants.
