Makua Banana Bread
Creative Design, Social Media with Of The North
Illustrator
Photoshop
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Makua Banana Bread has been baking on Ohau's North Shore for two generations, and the brand carries that history with it. Makua doesn't rush or perform. Every piece of content built for Makua has to protect it's natural, homemade essence. The feeling of pulling off the highway to follow the sweet scent of fresh banana loaves.
Turning a banana bread company into a lifestyle brand:
COLORFUL
FRIENDLY
VIBEY
ATMOSPHERIC
SENSORY
INDULGANT
in just our first month of content…
The banana bread latte started showing up everywhere on Oahu, on menus at cafes across the island, all of them inspired by the flavor makua has been making for years. Rather than compete with the trend, the idea was to claim it.
The BBL tour sends a team member out to the cafes serving the drink, tasting each one and handing out Makua bread along the way, turning every stop into proof that Makua is the source everyone is chasing.
Each stop is build at its own short video for Reels and TikTok, so the tour unfolds one cafe at a time, one story at a time, across the island.
Every stop opens the same way: an illustrated map of Oahu, the Makua van tracing its route to that episode's cafe. It's a few seconds of motion, build in After Effects, but it does the job of a title sequence, telling the viewer exactyw hat they're watching and where the story's headed before the footage starts/.
Scroll to watch the entire series! Each location incorporates a Makua van animation, designed and created by yours truly.