Brand Collaboration & Marketing Campaign
CONCEPT
Illustrator
Procreate
Photoshop
Firefly
Illustrator
Procreate
Photoshop
Firefly
For those always immersed in the sea:
a coastal wellness campaign for before, during, and after ocean activity.
For those always immersed in the sea:
a coastal wellness campaign for before, during, and after ocean activity.
You wake up early, pull on your suit, and paddle out before the rest of the world is awake. The water is cold, the sun is rising, and for a while, nothing else exists. You come back to shore. Skin tight from salt, hair tangled, body tired, but refreshed.
Seea and OSEA both live in that experience. Two California-born brands with the same emphasis on coastal wellness. Together, they form a routine: the suit that moves with you, and the serum that restores you.
Movement and care, inseparable.
You wake up early, pull on your suit, and paddle out before the rest of the world is awake. The water is cold, the sun is rising, and for a while, nothing else exists. You come back to shore. Skin tight from salt, hair tangled, body tired, but refreshed.
Seea and OSEA both live in that experience. Two California-born brands with the same emphasis on coastal wellness. Together, they form a routine: the suit that moves with you, and the serum that restores you.
Movement and care, inseparable.
Swim designs follow Seea's approach of styling core silhouettes with new prints.
Swim designs follow Seea's approach of styling core silhouettes with new prints.
Seea's Bobby Bikini and Arianne One Piece are given new custom patterns associated with OSEA Malibu's product line.
This maintains consistency for both brands while introducing fresh visuals through pattern. A visual shorthand for the ingredients that protect and restore your skin after hours in the elements.
Seea's Bobby Bikini and Arianne One Piece are given new custom patterns associated with OSEA Malibu's product line.
This maintains consistency for both brands while introducing fresh visuals through pattern. A visual shorthand for the ingredients that protect and restore your skin after hours in the elements.
TWO BRANDS,
ONE WAVE
TWO BRANDS,
ONE WAVE
The best partnerships deepen the relationship with the audience already shared.
Seea and OSEA don't need to convince their customers to care about the ocean. They already do.
Seea × OSEA could activate at surf competitions, beach cleanups, and coastal wellness retreats. It could sponsor female surfers who embody both brands' values, or create content showing the full routine from surfing mid-wave to the quiet moment afterward when you're taking care of your body.
The best partnerships deepen the relationship with the audience already shared.
Seea and OSEA don't need to convince their customers to care about the ocean. They already do.
Seea × OSEA could activate at surf competitions, beach cleanups, and coastal wellness retreats. It could sponsor female surfers who embody both brands' values, or create content showing the full routine from surfing mid-wave to the quiet moment afterward when you're taking care of your body.
New swim designs and product bundles work together to create a realiable collection that ocean-lovers can rely on.
New swim designs and product bundles work together to create a realiable collection that ocean-lovers can rely on.
BUNDLE BREAKDOWN
Each swimsuit comes with a matching terry cloth cosmetic bag stocked for sun-forward routines. The bags are designed to live in your car, your beach bag, your locker, wherever you transition from water to land.
BUNDLE BREAKDOWN
Each swimsuit comes with a matching terry cloth cosmetic bag stocked for sun-forward routines. The bags are designed to live in your car, your beach bag, your locker, wherever you transition from water to land.
Mango Set: Travel-size essentials for daily sun care. Protection before you paddle out, hydration when you come back in.
Mini Undaria Algae Body Oil
Hyaluronic Lip Oil Booster
Atmosphere Protection Cream
Mango Set: Travel-size essentials for daily sun care. Protection before you paddle out, hydration when you come back in.
Mini Undaria Algae Body Oil
Hyaluronic Lip Oil Booster
Atmosphere Protection Cream
Botanical Set: Built around exfoliation and renewal. The post-surf ritual that turns saltwater skin into something soft again.
Seaglow Resurfacing Scrub
Hyaluronic Sea Serum
mini Ocean Cleanser
Botanical Set: Built around exfoliation and renewal. The post-surf ritual that turns saltwater skin into something soft again.
Seaglow Resurfacing Scrub
Hyaluronic Sea Serum
mini Ocean Cleanser
Brand partnerships should do more share shelf space.
They should share values.
Brand partnerships should do more share shelf space.
They should share values.
Strategy & ideation
The idea for this collaboration came from watching Gap partner with Summer Fridays. On paper, it doesn't make sense. A clothing brand and a skincare brand operating in completely different categories. It worked because both brands speak to the same consumer mindset of comfort, ease, everyday wellness.
That's the logic behind Seea × OSEA. These brands already serve the same women. This collaboration just makes that overlap visible, turning a shared lifestyle into a designed experience.
The FP Play
Seea is already carried on Free People. Featuring Seea × OSEA there creates a natural entry point for OSEA to reach the Free People audience, who's customer base value craftsmanship and coastal living. Using FP's in-house models and campaign photography keeps the collaboration authentic to their merchandising voice while increasing OSEA's exposure.
Strategy & ideation
The idea for this collaboration came from watching Gap partner with Summer Fridays. On paper, it doesn't make sense. A clothing brand and a skincare brand operating in completely different categories. It worked because both brands speak to the same consumer mindset of comfort, ease, everyday wellness.
That's the logic behind Seea × OSEA. These brands already serve the same women. This collaboration just makes that overlap visible, turning a shared lifestyle into a designed experience.
The FP Play
Seea is already carried on Free People. Featuring Seea × OSEA there creates a natural entry point for OSEA to reach the Free People audience, who's customer base value craftsmanship and coastal living. Using FP's in-house models and campaign photography keeps the collaboration authentic to their merchandising voice while increasing OSEA's exposure.
Who This Is For
Women who structure their lives around the ocean.
These women invest in wellness because their bodies are their tools, and the ocean demands both strength and care.
Combining Seea's functional swim designs with Osea's nature-backed formulations, this collaboration immediately signals ocean advocacy without having to try.
Women who structure their lives around the ocean.
These women invest in wellness because their bodies are their tools, and the ocean demands both strength and care.
Combining Seea's functional swim designs with Osea's nature-backed formulations, this collaboration immediately signals ocean advocacy without having to try.
Seea × OSEA is a conceptual brand collaboration exploring coastal wellness through product partnership. Campaign mockup imagery generated using Adobe Firefly to visualize the concept.
Custom swim patterns, product bundle design, and strategic framework are original work.