Field Bum
FIELD BUM
A Sun Bum concept collection supporting athletes through long practices, games, and tournament days.
A Sun Bum concept collection supporting athletes through long practices, games, and tournament days.
beach to bleachers
Beach to Bleachers
Though Sun Bum is a sunscreen, it's also a feeling. That coconut-banana scent is nostalgia in a bottle, a reminder of coastal summers and the freedom that comes with them. I grew up on Sun Bum, and I know I'm not alone. For college-aged consumers, the brand already holds that emotional weight. Field Bum taps into that loyalty while meeting them where they actually are: on the field, on the court, and in the relentless sun during peak UV seasons.
Though Sun Bum is a sunscreen, it's also a feeling. That coconut-banana scent is nostalgia in a bottle, a reminder of coastal summers and the freedom that comes with them. I grew up on Sun Bum, and I know I'm not alone. For college-aged consumers, the brand already holds that emotional weight. Field Bum taps into that loyalty while meeting them where they actually are: on the field, on the court, and in the relentless sun during peak UV seasons.
Sun Bum Takes the Field
In high-exposure environments like sand volleyball, tennis, and track, sun exposure does more than cause burns, it intensifies heat and sweat, creating slippery hands and compromised control. When shade is limited and play is continuous, sun protection becomes as essential to performance as taping ankles or refilling water bottles.
Field Bum makes sunscreen part of athletic preparation, not a situational add-on.
In high-exposure environments like sand volleyball, tennis, and track, sun exposure does more than cause burns, it intensifies heat and sweat, creating slippery hands and compromised control. When shade is limited and play is continuous, sun protection becomes as essential to performance as taping ankles or refilling water bottles.
Field Bum makes sunscreen part of athletic preparation, not a situational add-on.
Who needs this
Sun Bum's current range serves broad sun protection needs with a lifestyle focus on surf culture and everyday outdoor life. While the Signature line pushes toward higher performance, there's an opportunity to design for specific athletic use cases:
Sun Bum's current range serves broad sun protection needs with a lifestyle focus on surf culture and everyday outdoor life. While the Signature line pushes toward higher performance, there's an opportunity to design for specific athletic use cases:
College Outdoor Athletes
College Outdoor Athletes
College Outdoor Athletes
NCAA, SEC, and club athletes
NCAA, SEC, and club athletes
NCAA, SEC, and club athletes
Recreational sports
Recreational sports
Recreational sports
Quick dry
Quick dry
KEY FEATURES
Broad Spectrum SPF 50
Instant-dry gel with on-contact cooling
Grip-safe for hands, tape, and equipment
80-minute sweat resistance
Undetectable, matte finish
KEY FEATURES
Broad Spectrum SPF 50
Instant-dry gel with on-contact cooling
Grip-safe for hands, tape, and equipment
80-minute sweat resistance
Undetectable, matte finish
Sun protection without slip:
built for hands and key grip points
Sun protection without slip. Built for hands and key grip points
Broad Spectrum SPF 50
Instant-dry gel with on-contact cooling
Grip-safe for hands, tape, and equipment
80-minute sweat resistance
Undetectable, matte finish
COLLEGIATE SERIES
Showing up where sports culture already lives.
Showing up where sports culture already lives.
Field Bum becomes something athletes and fans recognize as their own. When it shows up on sidelines, in gym bags, and around campus, it becomes part of the culture. It's trusted and repeated season after season.
COLLEGIATE SERIES
the strategic play
the strategic play
MTN. Bum proved that Sun Bum could expand beyond the beach without losing its adventurous identity. Field Bum builds on that momentum by bringing the brand into another high-performance, outdoor space: collegiate athletics.
This does more than add a new audience, it creates a community. Collegiate campaigns are powerful because when students rally around a brand that represents their school, their team, their identity, the loyalty is unmatched. Imagine competing athletes from rival teams both pulling out their custom Field Bum bottles before a game, united by the same ritual, preparation, and brand.
MTN. Bum proved that Sun Bum could expand beyond the beach without losing its adventurous identity. Field Bum builds on that momentum by bringing the brand into another high-performance, outdoor space: collegiate athletics.
This does more than add a new audience, it creates a community. Collegiate campaigns are powerful because when students rally around a brand that represents their school, their team, their identity, the loyalty is unmatched. Imagine competing athletes from rival teams both pulling out their custom Field Bum bottles before a game, united by the same ritual, preparation, and brand.
This simple, athletic primary mark supports collegiate partnerships and team-issued variants, adapting easily across school color palettes.
This simple, athletic primary mark supports collegiate partnerships and team-issued variants, adapting easily across school color palettes.
This simple, athletic primary mark supports collegiate partnerships and team-issued variants, adapting easily across school color palettes.
A variant of Sonny is introduced as a campaign mascot, bringing motion, energy, and personality to Field Bum’s story.
A variant of Sonny is introduced as a campaign mascot, bringing motion, energy, and personality to Field Bum’s story.
A variant of Sonny is introduced as a campaign mascot, bringing motion, energy, and personality to Field Bum’s story.
Why this matters
Why this matters
Designing Field Bum taught me that brand extensions are a balancing act. You have to push into new territory without abandoning what makes the brand recognizable. Sun exposure is universal, but the sunscreen market is oversaturated with generic, clinical products. What makes Field Bum different isn't just that it's SPF, it's that it's built for athletes. The quick-dry grip-enhancing gel is a game-changer for contact-critical sports. That specificity is what transforms a concept into something worth buying.
The potential is massive. Field Bum could live in Target and Walmart alongside Sun Bum's core line, but the real opportunity is in campus bookstores, team sponsorships, and branded gifting when athletes join their teams. Sun Bum already excels at experiential marketing, so Field Bum could activate through tailgates, training camps, and intramural tournaments. Athletes could create content with it, turning every game day into a brand moment.
Field Bum is proof that Sun Bum can meet people in every outdoor moment, beyond just the ones that feel like vacation.
Designing Field Bum taught me that brand extensions are a balancing act. You have to push into new territory without abandoning what makes the brand recognizable. Sun exposure is universal, but the sunscreen market is oversaturated with generic, clinical products. What makes Field Bum different isn't just that it's SPF, it's that it's built for athletes. The quick-dry grip-enhancing gel is a game-changer for contact-critical sports. That specificity is what transforms a concept into something worth buying.
The potential is massive. Field Bum could live in Target and Walmart alongside Sun Bum's core line, but the real opportunity is in campus bookstores, team sponsorships, and branded gifting when athletes join their teams. Sun Bum already excels at experiential marketing, so Field Bum could activate through tailgates, training camps, and intramural tournaments. Athletes could create content with it, turning every game day into a brand moment.
Field Bum is proof that Sun Bum can meet people in every outdoor moment, beyond just the ones that feel like vacation.