OSEA x seea

OSEA x seea

For those who always immersed in the sea: a coastal wellness campaign for before, during, and after ocean activity.

For those who always immersed in the sea: a coastal wellness campaign for before, during, and after ocean activity.

You wake up early, pull on your suit, and paddle out before the rest of the world is awake.

The water is cold, the sun is rising, and for a while, nothing else exists. You come back to shore. Skin tight from salt, hair tangled, body tired in the best way.

You wake up early, pull on your suit, and paddle out before the rest of the world is awake.

The water is cold, the sun is rising, and for a while, nothing else exists. You come back to shore. Skin tight from salt, hair tangled, body tired in the best way.

Seea and OSEA both live in that experience.

Together, they form a routine: the suit that moves with you, and the serum that restores you.

Movement and care, inseparable.

Seea and OSEA both live in that experience.

Together, they form a routine: the suit that moves with you, and the serum that restores you.

Movement and care, inseparable.

TWO BRANDS,

TWO BRANDS,

One Wave

ONE WAVE

Introducing a collaboration between OSEA Malibu and Seea swim. Two california-born brands with the same emphasis on coastal wellness. New swim designs and product bundles work together to create a realiable collection that ocean-lovers can rely on.

Introducing a collaboration between OSEA Malibu and Seea swim. Two california-born brands with the same emphasis on coastal wellness. New swim designs and product bundles work together to create a realiable collection that ocean-lovers can rely on.

Swim designs follow Seea’s approach
of styling core silhouettes with new prints.

Swim designs follow Seea’s approach
of styling core silhouettes with new prints.

Seea's Bobby Bikini and Arianne One Piece are given new custom patterns associated with OSEA Malibu's product line.

This maintains consistency for both brands while introducing fresh visuals through pattern. A visual shorthand for the ingredients that protect and restore your skin after hours in the elements.

Seea's Bobby Bikini and Arianne One Piece are given new custom patterns associated with OSEA Malibu's product line.

This maintains consistency for both brands while introducing fresh visuals through pattern. A visual shorthand for the ingredients that protect and restore your skin after hours in the elements.

Who This Is For

Women who structure their lives around the ocean. Surfers checking the swell report before coffee. Ocean swimmers who know every beach break within a twenty-mile radius. These women invest in wellness because their bodies are their tools, and the ocean demands both strength and care.

Seea Swim: Functional Swimwear for Ocean Activity

Designed for women who don't just visit the ocean, they live in it.

OSEA Malibu: Skincare That Protects and Restores

Formulated to withstand sun, salt, and exposure, then help you recover afterward.

Seea Swim: Functional Swimwear for Ocean Activity

Designed for women who don't just visit the ocean, they live in it.

OSEA Malibu: Skincare That Protects and Restores

Formulated to withstand sun, salt, and exposure, then help you recover afterward.

BUNDLE BREAKDOWN

Each swimsuit comes with a matching terry cloth cosmetic bag stocked for sun-forward routines. The bags are designed to live in your car, your beach bag, your locker, wherever you transition from water to land.

Mango Set: Travel-size essentials for daily sun care. Protection before you paddle out, hydration when you come back in.

  • Mini Undaria Algae Body Oil

  • Hyaluronic Lip Oil Booster

  • Atmosphere Protection Cream

Botanical Set: Built around exfoliation and renewal. The post-surf ritual that turns saltwater skin into something soft again.

  • Seaglow Resurfacing Scrub

  • Hyaluronic Sea Serum

  • mini Ocean Cleanser

the strategy behind the partnership

Idea

the strategy behind the collab

The idea for this collaboration came from watching Gap partner with Summer Fridays. On paper, it doesn't make sense. A clothing brand and a skincare brand operating in completely different categories. It worked because both brands speak to the same consumer mindset of comfort, ease, everyday wellness.

That's the logic behind Seea × OSEA. These brands already serve the same women. This collaboration just makes that overlap visible, turning a shared lifestyle into a designed experience.

The idea for this collaboration came from watching Gap partner with Summer Fridays. On paper, it doesn't make sense. A clothing brand and a skincare brand operating in completely different categories. It worked because both brands speak to the same consumer mindset of comfort, ease, everyday wellness.

That's the logic behind Seea × OSEA. These brands already serve the same women. This collaboration just makes that overlap visible, turning a shared lifestyle into a designed experience.

The best partnerships deepen the relationship with the audience you already share. Seea and OSEA don't need to convince their customers to care about the ocean. They already do.

Seea × OSEA could activate at surf competitions, beach cleanups, and coastal wellness retreats. It could sponsor female surfers who embody both brands' values, or create content showing the full routine from surfing mid-wave to the quiet moment afterward when you're taking care of your body.

Brand partnerships should do more share shelf space.
They should share values.

Brand partnerships should do more share shelf space.
They should share values.

The Free People Play

Seea is already carried on Free People. Featuring Seea × OSEA there creates a natural entry point for OSEA to reach the Free People audience, who's customer base value craftsmanship and coastal living. Using FP's in-house models and campaign photography keeps the collaboration authentic to their merchandising voice while increasing OSEA's exposure.