Homepage Web Redesign Spec
Framer
Illustrator
Photoshop
Adobe Animate
Homepage Redesign Concept
Framer
Illustrator
Photoshop
Adobe Animate
Why mamaka?
Why mamaka?
Growing up in Northwest Arkansas, coastal culture has always felt just out of reach. But, the ocean, lifestyle, and brands built around that world are things I have always been drawn to. Mamaka Bowls is one of the few places in NWA that genuinely captures that feeling.
When I started doing concept work to position myself toward coastal lifestyle brands, Mamaka Bowls felt like a great direction to take. It's a brand I know as a customer, a brand I genuinely love, and a company whose digital presence I felt I could meaningfully contribute to.
Growing up in Northwest Arkansas, coastal culture has always felt just out of reach. But, the ocean, lifestyle, and brands built around that world are things I have always been drawn to. Mamaka Bowls is one of the few places in NWA that genuinely captures that feeling.
When I started doing concept work to position myself toward coastal lifestyle brands, Mamaka Bowls felt like a great direction to take. It's a brand I know as a customer, a brand I genuinely love, and a company whose digital presence I felt I could meaningfully contribute to.
Mamaka's social media is joyful, colorful, and full of personality. But, after spending time on their existing website, two core problems became clear.
Mamaka's social media is joyful, colorful, and full of personality. But, after spending time on their existing website, two core problems became clear.
Mamaka's current site
#1 - lack of visual hierarchy
Assets were placed on the page without a clear sense of order or intention, making it difficult for a visitor to know where to look or what to do next. Everything competed for attention equally, which meant nothing truly landed.
#2 - missing content
Key parts of the Mamaka experience, including their locations, seasonal specials, granola shop, and ambassador program, were either buried deep in the site or absent from the homepage entirely. A first-time visitor would have no idea how much Mamaka actually has to offer.
#1 - lack of visual hierarchy
Assets were placed on the page without a clear sense of order or intention, making it difficult for a visitor to know where to look or what to do next. Everything competed for attention equally, which meant nothing truly landed.
#2 - missing content
Key parts of the Mamaka experience, including their locations, seasonal specials, granola shop, and ambassador program, were either buried deep in the site or absent from the homepage entirely. A first-time visitor would have no idea how much Mamaka actually has to offer.
Mamaka's social presence is full of joy and personality, and my goal was to make a website design that fully matches it.
Mamaka's social presence is full of joy and personality, and my goal was to make a website design that fully matches it.
The redesign
redesign
DESIGN STrategy
DESIGN STrategy
Page Flow & Structure
This design moves the user through a natural emotional arc: hook them with the hero, excite them with what's new and seasonal, orient them with locations and menu, then pull them into the culture and community of the brand. Every section ultimately tells a story.
Page Flow & Structure
The biggest decision was how to sequence the page. This design moves the user through a natural emotional arc: hook them with the hero, excite them with what's new and seasonal, orient them with locations and menu, then pull them into the culture and community of the brand. Every section ultimately tells a story.
Page Flow & Structure
This design moves the user through a natural emotional arc: hook them with the hero, excite them with what's new and seasonal, orient them with locations and menu, then pull them into the culture and community of the brand. Every section ultimately tells a story.
Page Flow & Structure
The biggest decision was how to sequence the page. This design moves the user through a natural emotional arc: hook them with the hero, excite them with what's new and seasonal, orient them with locations and menu, then pull them into the culture and community of the brand. Every section ultimately tells a story.
Edited & Designed assets
Because this is a redesign concept and not a rebrand, I worked entirely within Mamaka's existing visual identity. Their color palette, typography, photography, and copy were all preserved. The goal was never to change what Mamaka is, only to give it a homepage that matches its energy. I designed two new logo variants of Mamaka's signature mascot, one being an animation.
Edited & Designed assets
Because this is a redesign concept and not a rebrand, I worked entirely within Mamaka's existing visual identity. Their color palette, typography, photography, and copy were all preserved. The goal was never to change what Mamaka is, only to give it a homepage that matches its energy. I designed two new logo variants of Mamaka's signature mascot, one being an animation.
Location menu
Location menu
Finding your nearest Mamaka on the current site is harder than it should be. Users are required to navigate to the menu dropdown and select a dedicated page to find them. Since users often scan the home page before anything else, the locations should be presented.
I designed this section as a more photo grid with each location's address and phone number immediately visible.
Finding your nearest Mamaka on the current site is harder than it should be. Users are required to navigate to the menu dropdown and select a dedicated page to find them. Since users often scan the home page before anything else, the locations should be presented.
I designed this section as a more photo grid with each location's address and phone number immediately visible.
Location menu
Finding your nearest Mamaka on the current site is harder than it should be. Users are required to navigate to the menu dropdown and select a dedicated page to find them. Since users often scan the home page before anything else, the locations should be presented.
I designed this section as a more photo grid with each location's address and phone number immediately visible.
Spring Drinks Campaign
Mamaka launches seasonal specials with a lot of personality. Their current site presents a dedicated image displaying the new collection.
While the imagery aligned with the brand, simply placing it on the homepage caused the collection to feel disconnected rather than immersive. To give the spring drinks the presence they deserved, I created a dedicated campaign section near the top of the page. This space highlights each drink with its own name, ingredients, and imagery, allowing the collection to feel like a cohesive seasonal moment within the brand experience.
Mamaka launches seasonal specials with a lot of personality. Their current site presents a dedicated image displaying the new collection. While the imagery aligned with the brand, simply placing it on the homepage caused the collection to feel disconnected rather than immersive.
To give the spring drinks the presence they deserved, I created a dedicated campaign section near the top of the page. This space highlights each drink with its own name, ingredients, and imagery, allowing the collection to feel like a cohesive seasonal moment within the brand experience.
Spring Drinks Campaign
Mamaka launches seasonal specials with a lot of personality. Their current site presents a dedicated image displaying the new collection.
While the imagery aligned with the brand, simply placing it on the homepage caused the collection to feel disconnected rather than immersive. To give the spring drinks the presence they deserved, I created a dedicated campaign section near the top of the page. This space highlights each drink with its own name, ingredients, and imagery, allowing the collection to feel like a cohesive seasonal moment within the brand experience.
Reflection
Reflection
This project taught me a lot about the relationship between brand identity and digital experience. A brand can have incredible visual and cultural energy on social media and still have a website that undersells it. Closing that gap can greatly enhance customer experiences and brand loyalty.
If this were a full project rather than a concept, I would want to explore additional pages like the menu, about page, and a dedicated seasonal campaign template that the team could update easily throughout the year. I would also love to collaborate directly with the Mamaka team to make sure the voice and decisions felt right from the inside.
This is the kind of work I want to keep doing: finding brands with real soul and helping them show up online in a way that feels as alive as they actually are.
This project taught me a lot about the relationship between brand identity and digital experience. A brand can have incredible visual and cultural energy on social media and still have a website that undersells it. Closing that gap can greatly enhance customer experiences and brand loyalty.
If this were a full project rather than a concept, I would want to explore additional pages like the menu, about page, and a dedicated seasonal campaign template that the team could update easily throughout the year. I would also love to collaborate directly with the Mamaka team to make sure the voice and decisions felt right from the inside.
This is the kind of work I want to keep doing: finding brands with real soul and helping them show up online in a way that feels as alive as they actually are.
All lifestyle photography, video, and brand assets belong to Mamaka Bowls. This is an unsolicited concept project created independently for portfolio purposes. The logo variants are an original interpretation of their existing brand mascot.
All lifestyle photography, video, and brand assets belong to Mamaka Bowls. This is an unsolicited concept project created independently for portfolio purposes. The logo variants are an original interpretation of their existing brand mascot.