A man surfing

Ally Varner

Ally Varner

Designing for the pull of the coast, the warmth of the sun, and brands that feel like home.

Design tells the story before words do.

Design tells the story before words do.

Ally Varner

Designing for the pull of the coast, the warmth of the sun, and brands that feel like home.

View My Work↓

View My Work↓

Conceptual Sun Bum Extension

Field Bum

Taking Sun Bum from the beach to the bleachers. SPF built for athletes and collegiate communities.

Conceptual Sun Bum Extension

Field Bum

Taking Sun Bum from the beach to the bleachers. SPF built for athletes and collegiate communities.

Brand Extension Concept for Sun Bum

Field Bum

Taking Sun Bum from the beach to the bleachers. SPF built for athletes and collegiate communities.

Man with surfing with paddle

Sustainable E-Commerce Concept

EarthSpun

Exploring how intentional design can make ethical purchasing feel effortless.

Man with surfing with paddle

Sustainable E-Commerce Concept

EarthSpun

Exploring how intentional design can make ethical purchasing feel effortless.

Sustainable Retail Concept (UX/UI)

EarthSpun

Exploring how intentional design can make ethical purchasing feel effortless.

Man with surfboard

Brand Collaboration Concept

SEEA X OSEA

Connecting swimwear and skincare through the shared rhythm of life in and around the sea.

Man with surfboard

Brand Collaboration Concept

SEEA X OSEA

Connecting swimwear and skincare through the shared rhythm of life in and around the sea.

Exploring a Coastal Wellness Partnership

SEEA X OSEA

Connecting swimwear and skincare through the shared rhythm of life in and around the sea.

Jewelry Brand Founder + Designer

VALLY

A jewelry brand I founded, inspired by the pull of the ocean. Designed to be worn in everyday moments.

Jewelry Brand Founder + Designer

VALLY

A jewelry brand I founded, inspired by the pull of the ocean. Designed to be worn in everyday moments.

Jewelry Brand Founder + Designer

VALLY

A jewelry brand I founded, inspired by the pull of the ocean. Designed to be worn in everyday moments.

Man with surfboard

Website Redesign Spec

Mamaka Bowls

A homepage redesign concept for a coastal smoothie bowl brand, built to match the joy and energy they bring to everything else they do.

Man with surfboard

Website Redesign Spec

Mamaka Bowls

A homepage redesign concept for a coastal smoothie bowl brand, built to match the joy and energy they bring to everything else they do.

Website Redesign Spec

Mamaka

A homepage redesign concept for a coastal smoothie bowl brand, built to match the joy and energy they bring to everything else they do.

A kid practicing surfing

Web Design & Brand Reimagining

Froot Loops

A retro brand reimagination that proves good design isn't about keeping up. Sometimes it's about going back.

A kid practicing surfing

Web Design & Brand Reimagining

Froot Loops

A retro brand reimagination that proves good design isn't about keeping up. Sometimes it's about going back.

Web Design & Brand Reimagining

Froot Loops

A retro brand reimagination that proves good design isn't about keeping up. Sometimes it's about going back.

Creative work designed to
leave a lasting impression.

Hi, I'm Ally!

I've been on the frontlines as a sales lead at Faherty, watching how every catalog, campaign, and product drop is built on the back of strong design and storytelling. That experience has shaped everything I want to do next.

My work sits at the intersection of hands-on creativity and strategic thinking. I'm endlessly fascinated by coastal culture and the brands that live in that world. I didn't grow up steps from the beach, but that's never stopped me from finding my way back to it through the work I choose.

Hi, I'm Ally!

I've been on the frontlines as a sales lead at Faherty, watching how every catalog, campaign, and product drop is built on the back of strong design and storytelling. That experience has shaped everything I want to do next.

My work sits at the intersection of hands-on creativity and strategic thinking. I'm endlessly fascinated by coastal culture and the brands that live in that world. I didn't grow up steps from the beach, but that's never stopped me from finding my way back to it through the work I choose.

Environmental Photography

Photography

allymvarner@gmail.com

Let's build a story together!

Skills + Interests

Graphic Design

Creating visual systems that feel cohesive, intentional, and built to last

Graphic Design

Creating visual systems that feel cohesive, intentional, and built to last

Brand Storytelling

Translating brand values into visuals that resonate and build community

Brand Storytelling

Translating brand values into visuals that resonate and build community

UX & Web Design

Designing digital experiences that feel intuitive and human

UX & Web Design

Designing digital experiences that feel intuitive and human

Design Tools

Adobe Illustrator, Photoshop, InDesign, Figma, Framer, Procreate

Design Tools

Adobe Illustrator, Photoshop, InDesign, Figma, Framer, Procreate

Sustainability

Interest in environmental impact, and conscious consumer design

Sustainability

Interest in environmental impact, and conscious consumer design

Creative Direction

Big-picture thinking, concept development, and visual cohesion

Creative Direction

Big-picture thinking, concept development, and visual cohesion

Full moon rising over a dark, silhouetted mountain ridge.
A bottle of daisy perfume with floral accents.
A bottle of daisy perfume with floral accents.
Full moon rising over a dark, silhouetted mountain ridge.

allymvarner@gmail.com

Let's build a story together!