Nature is my design brief. Every project begins with the same approach: what does this place, this material, this way of living, actually feel like, and how do I get that onto a web page, a label, or a feed.

Before I was making campaigns, I was selling them at Faherty Brand, close enough to every catalog and product drop to see exactly what makes people come in and seek more. Now I build that side of it. As a creative designer at Of The North, I've done design for a range of Hawaii-based clients. Kona coffee, a beach shack famous for its banana bread, and a wellness center built on holistic growth.

I care about brands that are honest about where they come from and what they're made of. Projects that begin small but are destined to grow beyond their product and into a shared way of living.